Henry on Mental Floss January 12, 2018 14:00

Henry is featured in Mental Floss list of 15 Amazing Kids. Yah Henry! 

15 Amazing Kids Who Are Making the World a Better Place

Henry is in a Top 30 story November 24, 2017 15:01

Henry was featured today in a Top 30 story. Be sure to check it out.

10 Year Old's Million Dollar Idea

Henry Named to Forbes 30 Under 30 List November 14, 2017 11:00

We are so proud to announce that Henry has been named to Forbes 30 Under 30 for Retail and E-commerce. He is honored to be included with this innovative group. We can't wait to see what he has in store next.

NowThis video on Henry September 22, 2017 17:00

Henry is featured in a NowThis Money video. Be sure and check it out.

Meet the Kid Who Founded 2 Million Dollar Company Buttonsmith



Fast Company September 19, 2017 10:56

Last week we were featured in an article written by local journalist Glenn Fleishman for Fast Company. Glenn did a great job of not only explaining our past, being founded by a ten year-old, but looking forward at our future. It was an exciting day around the Smithy for us to be featured on the homepage of the major news outlet and in their email newsletter.

How Henry came up with the idea for Tinker Reels August 22, 2016 09:00

After spending the summer selling buttons at local farmers markets, Henry visited some local businesses to see if they were interested in having his buttons in store. At a ski and bike shop the owner wasn't interested in buttons, but was looking for ski pass holders.

That conversation lead Henry to start thinking about badge reels and how to improve upon the current designs. Henry wanted to go beyond the basic one design reels and allow people to swap their tops out to express themselves. After some work with a badge reel manufacturer he finalized the design and has filed for a patent. 

Starting the company August 18, 2016 11:20

Henry got the idea to start Buttonsmith Inc. after participating in a trading post during the fourth grade. He brought buttons, while most others brought consumable goods. After having success during the trading post, he sold his buttons at local farmers markets during the summer.

Once the farmers market season ended he moved online. Now Buttonsmith products are available on Amazon and

Henry demos Tinker Reels® July 27, 2016 15:45

Henry shows how easy it is to swap a Tinker Top on a Tinker Reel®. You can swap the tops to express your mood, style or even celebrate a special day. 

With Henry's patent pending design, Tinker Reels® hold the tops on tight until you are ready to swap them out. It is easy to change them when you are ready. If you have a particular design you would like to see on one of our tops please let us know, we are always looking for new designs.


Product Launch - Mini-moji button and magnet sets May 05, 2016 12:49

We have launched some new products and are offering a coupon code for a big discount for the first customers while supplies last. The mini-moji buttons and magnet sets are super cute and are a great way to show off your current mood. The mini-moji buttons are available in sets of 25 or 100 for two different design options. The mini-moji magnets are available in sets of six for eight different design options.
To purchase click on the links below and enter the appropriate coupon code upon check-out.


Mini-moji button set of 25
coupon code – MiniM025

Mini-moji button set 0f 100
coupon code – MiniM100

Mini-moji magnet set
coupon code – MiniMMag




Are you interested in testing out new products at greatly discounted prices? Sign-up for our email list and we will send you coupon codes like these for other products. You can choose to buy or not each time.

Introducing: Union-made t-shirts and union-made buttons! April 30, 2016 18:54

Need a union-made (and union-bugged) t-shirt or buttons for your campaign? We've got you covered! Now you can order full-color customized shirts and buttons from us. 

Political button sample

We are now a union shop! April 20, 2016 08:59

We're happy to now be an affiliate of the International Union of Painters and Allied Trades (IUPAT), part of the AFL-CIO. We are a 100% union shop, which means all work we do is done by members of the union.

If you need union bugs on your custom buttons, magnets, or t-shirts, let us know!

Newly relaunched site! July 02, 2015 12:02

So it's been a fairly hectic spring and summer. We did a successful Kickstarter for Tinker Reels and we're relaunching on a new platform which will give us more ability to customize offers and add customizable products. We're really excited!